Amaryllis is also known as Azucena or Flor-da-Imperatriz is a plant that produces an imposing flower that attracts looks for its beauty. Amaryles is a brand of cosmetics and women's clothing that is located in the city of João Pessoa. The idea in the creation of the concept and the visual identity was to exalt the beauty of the woman in its simplest form. I used the colors and the symbolic figure of the flower to convey a message that reflects the feminine force. Like women, the flower of amaryllis represents rebirth, patience and nobility.